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Practical Startup

Practical Guides to Launching Your Startup

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Guides for Entrepreneurs

Practical Startup curates step-by-step lessons for aspiring entrepreneurs looking to start their own business. Gain access to quality tools, articles, and advice to get you started on the right path. The information is based on my own experience launching two companies and reading through thousands of "advice" articles. 


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MARKET SIZING GUIDE
This guide provides a step by step walk through explaining how to estimate the size of your market.
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Practical Guides
Idea Generation
  • 5 Steps to Develop Your Startup Idea by Practical Startup
  • How to Get Startup Ideas by Paul Graham
Incorporation
  • How to Incorporate Your Business in Any State by Harbor Compliance
Product Validation
  • What are the ways to find & interview customers to validate a new product?
  • How To Validate Your Business Idea So You Don’t Lose $82,000 Like Noah Kagan
  • The Startup Framework To Validate Your Idea Before You Spend $1
  • Rapid User Testing with Mechanical Turk
Product Pricing
  • Pricing Psychology: 10 Timeless Strategies to Increase Sales by Helpscout
  • Pricing Experiments You Might Not Know, But Can Learn From
  • Get It Right: Pricing Strategies That Work
Buyer Personas
  • Why You Need to Create Buyer Personas (and How to Do It) by Visually Blog
  • How to easily create user personas online | DesignHooks
  • How to Use Empathy Mapping by UX Mag
  • How To Build Buyer Personas For Better Marketing by Richard Lazazzera
Branding
  • A Step By Step Guide to E-Commerce Branding by Richard Lazazzera
  • 7 Steps to write your brand story
Market Research
Market Sizing
  • ​How to Prepare a Market Analysis by Biz Info Library
Fundraising
  • How to Raise Money by Paul Graham
  • Crowdfunding on Kickstarter with Monisha Perkash
  • Series Seed Fundraising with 5 Magic Slides by Tim Young
  • Series A Fundraising Advice from 10 VCs and Founders
  • LinkedIn's Series B Pitch to Greylock: Advice for Entrepreneurs by Reid Hoffman
  • Pitch the Way VCs Think with Vinod Khosla
  • Zen Payroll's $6m Series Seed Pitch Deck
  • Contentedly's $9m Series B Fundraising Presentation
  • I Stared at Startup Pitch Decks for 3 Straight Weeks – Here’s What I Learned by Next View Ventures
  • 13 DIY Crowdfunding Tools For a Successful Kickstarter and Indiegogo Campaign by Dan Wang
  • A Guide to Stock & Options for the Tech Entrepreneur or Startup Employee
  • The Perfect Pitch to Get Funded
  • How to Pitch to Investors:
Customer Relationships
  • Customer Discovery Primer with Steve Blank
  • Customer Development with Steve Blank
  • Customer Understanding with Steve Blank
  • The Ultimate Guide To Customer Satisfaction Surveys by Kevin Donnelly
  • Creating a Kickass Customer Feedback Loop
  • Hack Your Refund Policy To Improve Sales and Referrals by YFS Magazine
  • Creating Customers for Life: 50 Resources on Loyalty, Churn, and Customer Retention by Gregory Ciotti
Legal
  • The Definitive Legal Guide to Ecommerce by Richard Lazazzera
  • The 10 Legal Mistakes Made by Startups by Forbes 
Marketing
  • 101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel by Copymonk
  • The 10 Marketing Metrics You Should Track by Mashable
  • 21 Tools For Marketing Your Startup by Buzinga
  • Step-by-Step Guide on How To Create & Run Successful Online Contests by Kickoff Labs
Social Media
  • Best Time to Post on Social Media
  • The 12 Ways to Build Social Proof (From Scratch) by Sumome
E-Mail Marketing
  • ​How to Grow Your Ecommerce Business with Email Marketing by Shopify
  • 16 E-mail List Building Strategies by Video Fruit
Facebook
  • An Introduction to Facebook Ads for Ecommerce by Corey Ferreira
  • How to Advertise on Facebook by Cassandra Campbell
  • The Complete Guide to Facebook Lead Generation Using Quizzes by Interact
Instagram
  • ​The Best Way for Businesses to Repost on Instagram by Latergram
  • How to Create Instagram Ads by Shopify
Twitter
  • ​Creating Lists for Twitter Feed to Improve Engagement by Impact BND
Pinterest
  • 5 Powerful New Tools for Growing Your Business on Pinterest by Shopify
  • Pinterest for Business 101 by Lucas Santo
Youtube
  • How to Incorporate Video into a Marketing Automation Campaign by Wistia
Google Analytics
  • The Minimalist Guide to Google Analytics For E-commerce by Store Growers
  • How to Track Your Marketing Campaigns in Google Analytics by Richard Lazazzera
Shipping
  • E-Commerce Shipping Strategy by Richard Lazazzera
  • Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business
  • The 3 ways to get product to your customers
SEO (Search Engine Optimization)
  • The Beginner's Guide to SEO by MOZ
Website
  • Marketer's Guide to Landing Page Copywriting by Unbounce
  • How to Create Beautiful (and Persuasive) Hero Images for Your Online Store by Richard Lazazzera
  • How to Write Ridiculously Persuasive Landing Page Content by Impact BND
  • Master This Copywriting Formula to Dominate Any Social Media Platform by Copy Blogger
Hiring
  • Hiring Your Customer Support Team by Help Scout




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